Social Media Marketing (SMM)

Social Media Marketing (SMM)

Looking for the right SMM agency in Singapore to deliver the best Social Media Marketing (SMM) services for your Facebook outreach needs? You’ve landed at the right place; let the SMM experts at Zippy Digital help you achieve your ranking growth fast and improve your online presence that way you want it, and more. 

What is SMM

Social Media Marketing (SMM) is the process of generating leads and establishing an online presence through the use of social media advertisements. It is a type of internet marketing that entails creating and sharing content on social media networks in order to conduct marketing.

Brands can directly interact with their customers via social media, as well as respond to their questions and comments in a timely manner. Furthermore, social media marketing offers a better platform than other digital marketing platforms for targeting and engaging interested customers in a more meaningful way.

Consider this: 79 percent of Singaporeans spend an average of 2 hours and 8 minutes per day on social media. That leaves plenty of room for you to get your brand seen and heard! With the help of targeted SMM from us, you can break new ground and generate new leads.

Focus on the people you really want to reach. Zippy Digital focuses on three popular social media platforms: Facebook, Instagram, and LinkedIn. Speak with us about how we can use social media advertising to help your brand generate more leads and sales!

Types of Social Media Marketing

There are 3 main types of SMM which businesses often use – Facebook Marketing, Instagram Marketing and LinkedIn Marketing.

Facebook Marketing

Facebook Marketing is the most used SMM business model by many businesses. Because of its massive audience base, Facebook marketing is extremely popular. With the potential to reach over 1.96 billion users worldwide, there is a good chance that your target audience is also on the social media platform. Facebook is still the best performer in terms of social media advertising, thanks to its low cost, high customisability, and strong reputation for generating leads.

Instagram Marketing

Instagram Marketing is used in conjunction with Facebook Marketing. Given the various formats for interaction, Instagram is ideal for brand engagement (e.g. stories, posts, direct messages). 

In fact, 92 percent of Instagram users say they engaged with a brand after seeing a product or service on the platform by following, clicking on the website, or making a purchase. While Instagram’s reach pales in comparison to Facebook’s, it may be a better choice for connecting with younger audiences, as the majority of their users are between the ages of 25 and 34.

LinkedIn Marketing

LinkedIn Marketing is one step further for more professional advertising purposes. LinkedIn is by far the most effective social media platform for businesses when it comes to generating B2B leads. According to one study, it has three times the lead conversion rate of social media sites like Facebook and Twitter! 

Although it is less well-known and used than Facebook and Instagram, the site’s business-centric identity leads users to perceive it as a trustworthy site. As a result of the networking site, businesses form strong impressions of other brands, resulting in increased lead generation.

Why is SMM important for businesses

Social media marketing or advertising is incredibly effective at raising brand awareness and loyalty. It offers an unrivaled platform for increasing brand authority and customer satisfaction while also driving traffic to your website. Furthermore, it has the potential to significantly increase your sales figures.

With 79 percent of Singaporeans using social media, social media advertising has a broad reach for any company looking to generate leads. Furthermore, social media platforms are ideal for crafting effective ad campaigns to the people who are most likely to buy a product or follow your brand due to a plethora of in-built targeting tools. 

Even through advertisements, social media is a great place to showcase your brand’s personality and build thought leadership. This makes brands appear more approachable and genuine, which millennial and younger generations increasingly prefer.

How can SMM help your business

Social media ads with Facebook, Instagram or LinkedIn can be used to help you achieve your business objectives, such as lead generation or brand awareness. They provide excellent platforms for consumers to learn about new products, discounts, events, and more. There are numerous methods of social media advertising available, all of which are highly customizable to your budget in order to help you earn impressions and clicks. Once you’ve identified the right target audience, you can maximize your return on investment even further (ROI). Even better, you can get free brand impressions even if users don’t click on your ad!

Social media boosts sales by establishing relationships with prospects through consistent communication and quality engagement. Potential customers will perceive your brand as trustworthy as a result of these measures, and they will choose your services over those of your competitors.

One of the most effective ways to reach and advertise to a local audience is through social media. The ability to target specific groups allows you to narrow the scope of your advertising material, increasing the return on your ad spend significantly.

With people spending an average of two hours per day on social media, it is an extremely effective advertising platform. Not to mention that people are more likely to engage with and trust local brands they see on social media.

Indeed, 71% of consumers who have had a positive social media experience with a brand will recommend it to others.

SMM for small businesses

When you own a small business, you may feel as if your advertising budget is stretched thin. It’s also difficult to determine which social media platforms are most effective at growing your small business. We recommend focusing on the ones with the greatest reach. Consider the social media platforms Facebook and Instagram.

Which one you decide to put more effort into will also be determined by the type of business you run. Instagram, for example, has a much younger user demographic and is therefore more useful to brands targeting that same demographic.

Choosing the right SMM agency

Narrow down potential social media agencies based on the services they provide. For example, if you are convinced that you require LinkedIn advertising, look for a company that provides it. Examine past client reviews and case studies to get a sense of the company’s reputation and marketing results. If you can’t find any, you can contact the company directly. Before making a decision, schedule a meeting with the advertising team to determine whether your companies are a good fit in terms of communication, working style, and budget.

A social media agency can help your company’s social media efforts by providing valuable workforce and expertise. However, you must select an agency that is a good fit for your business. Follow these steps to make the most of your collaboration with the social media agency.

  • Prepare your paperwork.
  • Select a reputable company.
  • Create effective communication channels.

A professional agency will also require you to define your social media marketing campaigns’ goals, plans, strategies, plans, reports, and analytics. Furthermore, it will help if you have done research on the best type of content for your target audience.

How to get your SMM done

It is better to hire a professional social media agency, such as Zippy Digital, which has worked on some of Singapore’s most high-profile campaigns. Get the best social media marketing agency in Singapore to help you reach, engage, and sell on Facebook, Instagram, LinkedIn and any other social media platforms.

SMM is an important tool for bringing you the results you desire for your business. Why go it alone when Zippy Digital will assist you in getting the results you want – and more? 

Contact Zippy Digital now and get started right away.