Your credibility is everything when it comes to running a small company. Most consumers nowadays use the internet to learn more about the businesses in which they do business. As a result, it’s important to keep track of your online credibility. Here are some suggestions for using content marketing to boost your online credibility from members of the online small business community.
Manage Your Reviews with New Google My Business Tools
Your online credibility can be greatly influenced by online reviews. And one of the most critical channels for this is Google My Company. They’ve just launched new business options. From Search Engine Land’s Barry Schwartz, here’s a rundown of the features.
Find the Best WordPress Plugins for Podcasting
If podcasting is a part of your business strategy, you’ll need a variety of distribution options. Since WordPress hosts so many company websites, plugins can be extremely useful. Lindsay Liedke of Blogging Wizard has compiled a list of the best podcasting plugins. After you’ve finished reading the storey, go to BizSugar to see what others are saying.
Get Started with Vlogging
Blogging is now used by many companies as part of their overall communication strategy. Vlogging, on the other hand, will help you take your content to the next level. Victor Ijidola of GetResponse walks you through the steps to get started.
Improve Your Livestreams with These Expert Tips
Livestreaming can be a fantastic way to meet a large audience in real time. Try learning from the pros if you’ve never done a livestream before. Stephanie Stahl’s article for the Content Marketing Institute features comments from business owners who livestream on a regular basis.
Use Clubhouse to Grow Your Reputation
Clubhouse is a social media site that is also in its infancy. However, being an early adopter can help some business owners. Andrea Smith explains how using Clubhouse will affect your online credibility in this Social Media Examiner article.
Consider Selling Digital Products and Courses Online
Not all of the content you produce for your company needs to be available for free. You can create educational materials that you can market and use as a source of income in the future. Sandeep Mallya reviews one tool you can use for this reason in this 99signals update. Members of BizSugar addressed it in greater depth here.
Learn the Difference Between Testimonials, Reviews, and Recommendations
Direct feedback from consumers will provide useful social evidence to potential new customers. However, there are various types of feedback available. Understanding the distinctions can assist you in further improving your reputation. DIY Marketers’ Ivana Taylor expands on this.
Dominate Local Search Results
For local businesses, online searches are often the first point of contact for new customers. As a result, your willingness to be found will have a significant effect on your credibility as well as your bottom line.
Build an Effective Instagram Presence
For today’s businesses, Instagram is one of the most important social media sites. As a result, developing a strong online presence can help you connect with customers more effectively.
Streamline Your Marketing with These Social Media Tools
Managing the numerous social networks available to companies can be time consuming. Fortunately, there are resources available to assist.